Special bolsters business management team with new leadership hire

AUCKLAND, Today: Special NZ has appointed Zoe Alden to join its business management team. Working alongside head of business management Callum Walker and GM John Marshall, Alden will lead the Kiwibank account, helping to build on the new brand work, which kicked off in May last year.

She brings 20 years of experience, leading several of New Zealand’s largest and most iconic brands, including Vodafone, Westpac, McDonald’s, NZ Lotteries and AA Insurance. 

She joins Special from DDB Aotearoa, where she most recently led the Vodafone account and helped launch The Smart Network – Vodafone’s upgraded mobile and broadband network. 

“She brings 20 years of experience across the advertising and communications industries, leading Vodafone, Westpac, McDonald’s, NZ Lotteries and AA Insurance.”

Zoe Alden said: “Special is an agency I have always admired; one of the reasons being they have a clear vision for who they are and what they want to be, something that is evident in their work and culture.

“I am passionate about brands and working with clients who are committed to linking great thinking to great work, and the journey that Kiwibank is on is a great example of this.”

Special GM John Marshall said: “We are thrilled to welcome Zoe to Special – she has already brought so much to the table with her vast agency experience and infectious energy.

“We can’t wait to see her lead the next evolution of Kiwibank’s journey and are excited about the massive impact she will have on the business management team.”