Balter Brewers taps into real beer lovers market

AUCKLAND, Today: Queensland beer-maker Balter Brewers has released a new campaign titled We Love Good Beer developed in collaboration with Deloitte Digital Creative NZ, featuring the types of people usually relegated to playing the extras.

Brisbane-based Balter director Stirling Howland said: “This spot is full of the kinds of people we see drinking Balter. So it’s not really an ad, it’s more of an extremely short documentary, and our hope is that everyone in Australia and NZ feels they can identify with someone in it.”

“It’s not really an ad – it’s more of an extremely short documentary”

Auckland-based Deloitte Creative CD Tom Darlow said: “I’d like to think we haven’t actually done anything special here. We just looked at the kind of people who already love Balter, and then invited them to sing about it.”

CREDITS

Client: Balter
Brand Director/Co-Founder: Stirling Howland
Art Director: Ben Trueman
Marketing Coordinator: Mia Adams

Agency: Deloitte Digital Creative
APAC Chief Creative Officer: Matt Lawson
NZ Chief Creative Officer: Dan Wright
Creative Director: Thomas Darlow
Senior Art Director: Harry Skelton
Senior Copywriter: Erin Mattingly
Account Service: Abbi Barker
Account Service: Alex Peacock
Film Production: Phil Liefting
Production: Good Oil
Director: Dave Wood
Producer: Lee Thomson
Executive Producer: Andrew McLean
DOP: Marty Williams

Editor: Dan Kircher
Post Production: Stuart Bedford (Online), Matic Prusnik (Grade)

Audio: Liquid Studios
Sound Director: Peter Van der fluit
Sound Designer: Craig Matuschka

Executive Producer: Tamara O’Neill

• balter.com.au
• deloitte.com/nz