MetroEXP unveils Wendy’s ‘Sticky Situations’ campaign

A mouthwatering limited-time Hot Honey Burger range from Wendy’s has been introduced through an integrated campaign called “Sticky Situations,” developed by MetroEXP agency, highlighting the combination of sweetness and spiciness.

With consumer demand for hot honey menus growing by 187 percent between 2016 and 2022 according to QSR Magazine, Wendy’s recently introduced the Hot Honey range to its Limited Time Offerings menu in New Zealand.

The campaign highlights Wendy’s new Hot Honey range as the right type of sticky situation to find yourself in – as opposed to deciding between an upcoming Warriors game or your wedding anniversary.

Kimberley Warren, Senior Business Manager at MetroEXP says: “It’s always a pleasure working with a brand like Wendy’s, which combines a strong sense of fun with a quality offering. This campaign is all about highlighting those sticky situations we find ourselves in, and when to call it quits by turning to a freshly made Hot Honey burger from Wendy’s.”

Wendy’s CEO, Danielle Lendich says: “After great success overseas, we’re excited to bring our own unique rendition of the Hot Honey range to New Zealand with the creative powers of MetroEXP.

“Made right here in New Zealand, our signature hot honey sauces complement our beef and chicken burgers, combining the perfect balance of heat and sweetness without being overpowering, so we’re confident the Hot Honey range will become a crowd favourite in no time at all.”

Launching on February 27, 2023, the campaign for Wendy’s Hot Honey range will run across OOH, digital and social, for six weeks.

Managing Partner of MetroEXP, Penny Wolhuter, says: “We’re excited to see Wendy’s first LTO of 2023 out in the market. They’re a brand that allows us to create engaging, light-hearted content, and we’re looking forward to another great year working with the team at Wendy’s.” 

CREDITS:

CEO Wendy’s NZ: Danielle Lendich

Senior Art Director: Greg Wylie

Senior Copywriter: Matt Watts

Managing Partner: Penny Wolhuter

Senior Business  Manager: Kimberley Warren

Production Assistant : Beatrice Bearne, Ritchie Harvey

Director: Calvin Sang

Producer: Porvi Fomra

DOP: Daryl Wong

Assistant Camera: Lara Gamil

Art Department : Hayley Robertson

Make up / Wardrobe: Asrita Singh

Food Stylist: Angela Casley

Photography: Bryce Carleton

Media Partner: Together 

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