The in-housing specialty agency Oliver is helping marketers connect authentically with Black and Latinx communities. It’s launching a diverse, poly-cultural division called InKroud, founded by Oliver business director Tyra Jones-Hurst. The founder piloted InKroud last year in response to a growing number of inquiries from clients on how their in-house agencies could more authentically connect…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist