November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

3 Lessons Brands Can Learn from Funko’s $36 Million Merchandise Dump

On March 1, toy brand Funko–rarely the sort of company that makes national headlines–made national headlines with a single paragraph buried in its fourth quarter earnings report. After delivering what was already bad news (a quarterly net loss of nearly $ 47 million), the company announced that it would be “managing inventory levels to align with…
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