Public Library agency welcomes new hire

Public Library PR continues to go from strength-to-strength, announcing a slew of new business wins achieved throughout 2022/23 and a new hire for the hybrid role of Showroom Manager and PR Executive.

Securing new business on both a local and international scale, Public Library’s clientele now boasts organisations and brands spanning fashion, retail, entertainment, alcohol, FMCG and lifestyle categories. Established in 2008, the agency is now in its fifteenth year and continues to punch well above its weight, growing beyond a solely fashion PR agency into a leading voice for retail and consumer trends.

Across Q4 2022 – Q1 2023, the small but mighty team led by Co-Founders Dan Gosling and Emma Cruickshank, alongside PR Director, Imogen O’Neill have secured a raft of new clients, adding to the enviable roster.

Latest client acquisitions include:

• The Walt Disney Company New Zealand, (across Disney+, theatrical and press office)
• Prada
• Live Nation
• Expanding the Accent Group portfolio, taking on more than 12 brands across DTC andretail including Dr. Martens, Vans, Stylerunner, Hype DC, Platypus, Subtype, Skechers,CAT and The Athlete’s Foot
• Rockburn Wines
• Local favourite Bronwyn Footwear

The new acquisitions join a strong existing roster that includes NOM*d, Stolen Girlfriends Club, Hancocks, oOh!media and New Zealand’s largest independent spirits brand, Scapegrace to name a few.

Nestled in a niche of retail and youth culture-based experience, the agency has become known for its uniquely out-of-the-box approach to partnerships and strategic execution. Lending accurate, actionable retail insights and trend forecasting services to brands and organisations, of all scale and scope, has attracted clients across a broad spectrum of categories.

“We’ve always had big dreams for the PR side of our business; being able to take our ideas and approaches to brands beyond the fashion industry. Emma and I are incredibly proud of what our team has achieved, especially given the added challenges thrown at us since the Pandemic,” says Public Library Co-Founder and Managing Director, Dan Gosling.

“…I am immensely proud of the work ethic and energy of the team and of course, the calibre of work that is produced from such a tight team.”

Public Library PR Director, Imogen O’Neill adds: “It is incredibly exciting and fulfilling to see all the hard work of the last couple of years, pay off. The business is in an exciting phase of growth, which is a testament to the team we’ve built as well as the passion and drive we all share for both our clients, and Public Library as a whole.

“Our unique culture, problem-solving approaches and strong work ethic has allowed our team to attract this calibre of clientele. I am exceedingly proud of our team and very thankful to be able to work alongside a group of people that have the smarts and vision to achieve our lofty goals.”

To support the growth, the team welcomes Sukaina Arini into the fold who will be taking on the hybrid role of Showroom Manager and PR Executive.

The team is made up of Co-Founders Emma Cruickshank and Dan Gosling, PR Director, Imogen O’Neill, who has been with the business since 2019, Account Managers Summer Busch, and Sarah Jones, who both joined the team in 2021 and newly appointed team member Sukaina Arini.

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