November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What Brands Can Learn From Mastercard’s Accessible Card Design

Moments after Mastercard chief marketing and communications officer Raja Rajamannar finished his talk on experiential storytelling and stepped off the stage at SXSW 2019, a colleague from Mastercard approached him to casually pitch a new product: a credit card for people who are blind or have limited vision. One of the hot topics of conversation…
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