EightyOne and SixOneNine announce creative partnership

Wellington’s largest independent creative agency, EightyOne and Auckland-based cultural design specialists SixOneNine, are delighted to announce their formal creative partnership.

Wehe ana te umanga auaha motuhake nunui o Pōneke, ko EightyOne me ngā pūkenga hoahoa ahurea o Tāmaki Makaurau, ko SixOneNine i te rekareka ki te whakapuaki i tō rātou hononga auaha ōkawa.

The two agencies have been working together on a variety of projects for a few years, but their most recent collaboration on the launch of Tauihi, the Aotearoa women’s basketball league cemented the relationship.

Kua mahi ngātahi kē ēnei umanga e rua ki ētahi momo kaupapa i roto i ngā tau tata nei, heoi anō, i a rātou ka whakaputa i Tauihi, i te rīki poitūkohu wāhine o Aotearoa, ka tangata whenua tō rāua hononga.

This has grown into a desire to further explore the potential of what they can do together.

Kua hua mai te koingo kia āta tūhura i te pito mata ina mahi tahi ai rātou.

Phila Lagaluga said: “This is a partnership rooted in the principals of Te Tiriti where we each maintain our tino rangatiratanga, so we can be wholly committed to our individual values and kaupapa while openly and honestly challenging each other.”

Hei ko tā Phila Lagaluga: “Ko te tūāpapa o te rangapū nei ko ngā mātāpono o Te Tiriti, ka mau tonu ia umanga ki tōna anō rangatiratanga, e wātea tonu nei mātou ki te ū ki ō mātou uaratanga ake, ki te ū ki ō mātou kaupapa ake i a mātou ka wero houtupu nei tētahi i tētahi.”

They believe that great work happens when we embrace a diversity of opinions.

E tino whakapono ana rātou ka nui te hua i a tātou ka hōkai i ngā tirohanga kanorau.

This partnership aims to deliver world-class, insight-driven creative solutions through an authentic cultural lens.

Ko te whāinga o tēnei rangapū he tuku i ngā mahi kounga ake nei, mārama ake nei, auaha ake nei me te tirohanga houtupu o ngā iwi o Te Moana-nui-a-Kiwa anō hoki.

Carlos Constable added: “We see partnerships structured like this across all industries as having the potential to lay the strongest foundation for the future of Aotearoa.”

Kua āpiti a Carlos Constable: “E whakapono ana mātou he nui te pito mata o ēnei momo hanganga rangapū kia whakarite i tētahi tino tūāpapa mō te anamata o Aotearoa.”

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