Culture appoints Aaron Goldring as first ECD off the back of agency growth

AUCKLAND, Thursday: Waitapu Group’s Parnell-based digital and social media agency Culture has appointed leading creative Aaron Goldring as the company’s first executive creative director, off the back of a period of sustained growth.

Most recently Goldring was ECD at DDB Aotearoa, leading Track’s creative offering for AA Insurance, Vodafone, Farmlands, New World and McDonald’s.

At Culture, Goldring will oversee social and digital platforms for clients including Rebel Sport, Briscoes, KFC, Villa Maria, Nestlé Purina and AF Drinks.

He is an awarded agency leader with a 20-year career working in New Zealand and the United Kingdom.

Before returning to New Zealand in 2020, he was ECD at London’s Engine, where he co-led a creative team of 90 creative specialists. There, he directed award-winning advertising communications and digital experiences for Engine’s largest client, E.ON.

“At Culture, he will oversee social & digital platforms for clients including Rebel Sport, Briscoes, KFC, Villa Maria, Nestlé Purina and AF Drinks.”

“Digital is a continually evolving space,” he said. “It never stops presenting fresh and innovative ways to connect, offering an abundance of opportunities for brands.

“To help the agency thrive in these new environments is an awesome challenge..

“Culture has an envious portfolio of clients and I look forward to working with the rest of the team to create authentic, socially led work.”

Culture ceo Ryan Newton said: “Culture has been growing steadily and we’ve been looking for a talented creative lead, like Aaron.

“He has strategic marketing nous and the ability to tell compelling brand stories for our clients across digital and social platforms.

“I have no doubt Aaron will further Culture’s success, and more widely, join up our creative thinking with Stanley Street and other agencies across the Waitapu Group.”

• culture.nz
• waitapugroup.nz