Mondelēz-owned Chips Ahoy! wants to be Gen Z’s cookie of choice, not a nostalgic snack pick. To this end, the brand is refining its targeting strategy to focus on behaviors,
The post Chips Ahoy! Takes A Bite Out Of TikTok appeared first on AdExchanger.
More Stories
Final Deadline for ADWEEK’s 2025 Agency All-Stars Is Approaching
Pete Davidson is Spoken For Again—But This Time, By Verizon
Fox Inks Deal With Sargento for National Grilled Cheese Month