MediaWorks bolsters OOH team with three new hires

MediaWorks has enhanced its expertise in Out of Home (OOH) advertising by hiring Lohnêt Waugh in a newly created role as the new Outdoor Commercial Lead – Agency. Additionally, Dallan Milich and Cara Allan have been appointed as Senior Account Directors OOH.

Lohnêt is a passionate OOH champion with a career spanning 10+ years, beginning at iSite Media, QMS and more recently at MediaWorks. Lohnêt has consistently delivered outstanding thinking and results for her clients and agencies. A strong advocate for exploring integrated opportunities across OOH, Radio and Digital, Lohnêt has also played a key role in educating emerging talent.

Dallan Milich joins MediaWorks with 10 years’ industry experience both locally and abroad, having spent time at VMO & Val Morgan, Global in the UK and most recently Yahoo!. He shares a passion for OOH particularly in strengthening an audience first methodology with Programmatic Digital OOH.

Cara Allan is set to join the MediaWorks team in May from her role as Advertising Manager at The Denizen. Cara previously worked in the UK as Partnerships Manager for Harrod’s Retail Media division, selling and managing Harrod’s own media including digital screens, hoardings and window activations.

General Manager of Agency Jaana Collins says: “Lohnêt is a hugely creative and experienced salesperson who has clearly demonstrated her ability at MediaWorks since our merger with QMS. This promotion is so well deserved and part of our continued investment in and development of great talent. I am really excited to see Lo, Dallan and Cara inject inspiration and continue to thrive and deliver exceptional solutions and results for our customers.”

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