Creative campaign challenges the chilly season’s bad reputation

AUCKLAND, Today: AUNZ outdoor brand Kathmandu launches its latest creative campaign – Winter. We’re Out There – in partnership with Special New Zealand.

Kathmandu marketing manager Richard Dalke said: “The campaign captures a group of energetic, spirited and adventurous friends thriving in the change of season.

“Winter rolls out in-stores and online, and across digital, social, out-of-home and PR in NZ and Australia from today.”

“The creative reaffirms Kathmandu’s belief that it’s not about what you do in the outdoors, but how the outdoors makes you feel. Taglines accompany the image set so audiences clearly understand just how simple it is to feel the benefits of nature.

Kathmandu’s Winter. We’re Out There campaign will roll out in-stores and online, and across digital, social, out-of-home and PR in New Zealand and Australia from today (Wednesday 26 April) to Wednesday 31 May.

CREDITS

Brand: Kathmandu
GM of Marketing: Richard Dalke
Head of Global Brand Campaigns: Michaela Clark
Creative Manager: Glenn Gibbins
PR Manager: Gabrielle Godfrey
Social Media Manager: Tom Roberston
Creative Agency: Special Group New Zealand
Media Agency: Dentsu