New digital sites for Stuff’s major mastheads

AUCKLAND, Today: Stuff has announced the launch of new standalone digital news sites for The Post, The Press and The Waikato Times, which will be accessed by subscribers from Saturday. The titles will also have fresh new branding from Saturday.

Stuff chief content officer Joanna Norris said: “The launch of the digital sites also marks the transition of The Dominion Post masthead in Wellington to The Post.

“These publications have been at the heart of New Zealand journalism for more than 160 years. Thanks to our subscribers and advertisers, we have been there through every milestone in the development and growth of our country.”

“Along with the sites, Stuff is launching digital subscriptions for the first time, a huge step forward for the business as it continues to invest in a sustainable future for journalism.

“This means that the journalism produced by these newsrooms will largely only be accessible to subscribers while Stuff.co.nz remains the accessible, live, vibrant, addictive news site it is today.

“Stuff has also revealed fresh brand identities for each publication which will feature in print and digital channels.”

“Stuff has also revealed fresh brand identities for each publication which will feature in print and digital channels from Saturday.

“The masthead sites will complement each other, rather than one being a substitute for the other.

“We will encourage our audience to avidly consume Stuff, and to subscribe to one or all of our mastheads. Each masthead will feature sharp journalism reflecting the unique nature of the regions they operate in.

“Our editors love bringing our subscribers essential exclusive news every day and appreciate the support for our journalism which plays an important role in a strong society.”

Stuff executive commercial director Matt Headland said: “The evolution of the Stuff Group creates a leading data-rich audience network, providing a depth of connection points and advertising opportunities across a full multimedia suite of products.”

• stuff.co.nz