Unilever Welcomes Regulators’ Ongoing Greenwashing Crackdown

In August 2022, an ad for Unilever’s Persil brand was banned by the U.K.’s advertising watchdog, the ASA, for claiming the detergent was “kinder to the planet.” Part of its longstanding “Dirt Is Good” campaign, which espouses the benefits of getting muddy while encouraging young people to act on social and environmental issues, the TV…
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