Programmatic

Weed in Your Feed: Twitter Expands Rules for Cannabis Ads, but Industry Reaction Is Mixed

Shortly after running its first paid ads on Twitter this spring, cannabis conglomerate Curaleaf saw its following on the platform balloon by 300%, while its competitor Trulieve got a 214% boost in its web traffic. Senior leaders at both companies hailed the newfound ability to buy media on the popular but problematic social channel, which…
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