More and more people are creating content: 30% of people 18-24 consider themselves creators, as do 38% of those 25-34, according to a 2022 HubSpot survey. People are living their lives digitally, and potentially becoming famous in doing so. Brands used to have to worry separately about their customers, whom they hope would say nice…
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In a world where nearly everyone is always online, there is no offline.
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