MediaWorks’ new music only station Channel X launches

MediaWorks’ newest radio station Channel X has officially gone live, broadcasting across 16 frequencies, from Auckland to Bluff.

In recent weeks, MediaWorks has been focused on expanding its audience reach and has successfully introduced popular radio brands such as The Rock, The Breeze, George FM, Magic, and Mai FM into new regions across the country. This expansion ensures that even more listeners can enjoy their favourite music and entertainment programmes.

MediaWorks Director of Content Leon Wratt says: “We’re thrilled to be able to take some of our most popular brands into new markets, and with Channel X introduce a new type of station that we’ve designed to appeal to people who may not be regular radio listeners. Channel X will be a music lover’s dream, 24/7 anthems with no DJ chat. We’ll be tapping into a wide and slightly more alternative playlist from both local and international artists that Generation X grew up with, and trends show Generation Z are now falling in love with.

“It will be like we borrowed your CD wallet from your teens. Expect everything from Radiohead, No Doubt, Arctic Monkeys, Fatboy Slim, The Cure, Supergroove and beyond.”

MediaWorks Interim CEO Wendy Palmer expects Channel X to be a disrupter in the radio space.

“This brand new nationwide music radio station, coupled with the new Duncan Garner Editor-in-Chief podcast, announced on Friday, shows MediaWorks’ ongoing commitment to broadening and strengthening its broadcast radio and digital offerings to suit changing consumer needs.

“We aim to be New Zealand’s first choice for media and these new products complement our leading music brands, giving Kiwis even more listening options every day.”

Channel X kicked off at midday today with The Killers “When You Were Young” as the first track. For more information on how to listen and our updated frequencies please see the following page.

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