November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Absolut Uses AI to Craft Cocktails Inspired by Canadian Neighborhoods

The quality of AI art is often determined by the creativity of the text prompts used to produce it. Absolut and Ogilvy Canada looped Canadian bartenders into the process, asking them for the qualities that make their neighborhoods special and then turning concepts like “creativity” and “vintage” into ingredients for AI-generated cocktails. The rise of…
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