November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

WNBA Completely Transforms App, Website Ahead of Season to Grow Fan Base

With just three days to go until the WNBA’s 27th season tips off, the league completely overhauled its app and website, thanks to a collaboration with Deloitte. The W’s digital properties have long been a source of contention for the fanbase, and the league did not have a dedicated digital and content team until 18…
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