Special PR expands to Australia

AUCKLAND, Today: Special has expanded the services of Special PR, launching in the Australian market “in response to growing demand for creative PR solutions”.

Special Australia ceo/partner Lindsey Evans said: “The new business will be led by former Red Havas managing partner (consumer & brand) Alex Bryant with an offering across Sydney and Melbourne.

“It is a natural and logical next step for Special. Much of our most effective and creative work has a strong earned component and having a formal PR offering will help us to continue to elevate the creative standards and effectiveness of brand building, storytelling, and non-traditional marketing.

“Alex is an extraordinary human; she is absolutely at the top of her game, shares our ambition and values, and brings with her an incredible track record and respect from within the PR industry.” 

“The agency has grown to 10 PR specialists. We want to grow a PR network that mirrors the success of Special, and Alex will be a fundamental driver of that.”

Alex Bryant said:“I am delighted to be working with such an innovative, clever, and creative team to build an offering that will bring some fresh thinking to the market.”

In her previous role, Bryant had national responsibility for Red Havas’ consumer and brand clients across PR, social and creative. Prior to that, she was the agency’s executive director – Sydney PR.

Auckland-based Special PR GM Kelly Grindle said: The launch of in Australia further cements the Trans-Tasman offering, with the model already proving successful in New Zealand, after Special PR launched in 2021.

“The agency has since grown to 10 PR specialists. We want to grow a PR network that mirrors the creativity, effectiveness, and success of Special, and Alex will be a fundamental driver of that – we can’t wait to welcome her to the team.”

• specialpr.co.nz/pr