Artificial intelligence has been fundamental to Google's advertising for decades, but often in ways imperceptible to marketers. At its annual...
Month: May 2023
Although businesses think they are paying the correct affiliate partners, there is huge risk that they’re pumping money into misattributed...
With the rise of streaming platforms and changing consumer viewing habits, traditional TV advertising models are being reshaped. Here Alex...
After decades of working on sustainability with heavy industries, I've had the pleasure of taking a deep dive into the...
Alistair Jamison, relatively newly appointed CEO of the Radio Broadcasters Association (RBA) discusses why he believes audio has a bright...
On this episode of Brave Commerce, hosts Sarah Hofstetter and Rachel Tipograph sit down with Diana Frost, chief growth officer...
Hawke’s Bay Tourism has enlisted the assistance of Special PR to bolster its communication and public relations efforts in light...
Advertisers are at a measurement crossroads of sorts in 2023. Device and browser blocking, as well as government privacy changes,...
Will ChatGPT take all of our jobs or just make them easier? I’m optimistic. Even early use cases for AI...
AUCKLAND, Monday: oOh!media New Zealand has added six new digital advertising panels to the newly upgraded Lower Albert Street bus...