It's time again for upfront week, TV's annual advertising showcase in which Madison Avenue descends on decked-out Manhattan venues. But...
Month: May 2023
Smart TV manufacturers held NewFronts presentations where they bragged about their ACR data, which the industry has been putting on...
The Kantar Ad Impact Award for March 2023 goes to ITM for “We speak builder – Shocker”. Sharing with us some...
With its trendy bakeries, paint-spattered warehouses and hip hotel lobbies, Hackney, London, might seem an unlikely hangout for bird enthusiasts....
By guest artist Kevvo A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Playing Your Cards...
NEW YORK, Today: Two Kiwis – both from Special NZ – have been appointed to juries for the New York...
The quality of AI art is often determined by the creativity of the text prompts used to produce it. Absolut...
Cutting out hops in the supply chain means skipping over a DSP or an SSP – especially for video inventory....
AUCKLAND, Thursday: Takapuna-based creative agency Hot Mustard Communications has appointed a new group account director to lead its account service...
In the spirit of gift giving this Mother's Day, here's a memorable reflection on the holiday from the pages of...