Partners Life shares life lessons in new campaign

Recognising the vulnerability of the younger generations, insurer Partners Life, in collaboration with contributors from all corners of New Zealand, presents Life Lessons – a campaign aimed at reaching out to Kiwis aged 18 to 45.

This initiative seeks to address a pressing issue: the alarming number of individuals within this age group who remain uninsured or underinsured. With a vision to empower and protect, Life Lessons aims to equip these young Kiwis with the necessary knowledge and resources to secure their financial well-being in the face of uncertainties.

The initiative is designed to encourage people to connect with and learn from one another about the most important parts of life, including personal finance. Winter is coming, the economy is sluggish and communities are suffering. Research shows that when a person has poor financial literacy, they are six times more likely to find it difficult to make ends meet, three times more likely to be constrained by debt and three times more likely to be unable to afford a $ 2,000 shock. 

Partners Life Founder and MD Naomi Ballantyne says: “Having secured Partners Life as a forever company through Dai-ichi Life’s acquisition of our company in 2022, it is a natural time for me to pass the baton to the next generation. One of the things I have always been passionate about is passing all of my learnings and lessons on along the way. Partners Life has taken this notion and run with it in the development of the Life Lessons campaign, as we believe there are lots of lessons we can pass on that might spark something for someone.”

Partners Life Marketing Communications Manager Mika Ballantyne says: “Making a difference in New Zealanders lives is what we’re all about and Life Lessons is our new way of doing it. We’re proud to be able to share a culmination of lessons from various voices across the country, representing all facets of society, so we can each learn from and be inspired by one another. I have been fortunate to learn from a passionate and dedicated team here, and I am constantly learning from our clients and advisers. This campaign is a way for me to give back by creating this platform for others to share their life lessons.”

For this campaign Partners Life invited a wide cross-section of New Zealanders, many with impressive platforms and diverse audiences, to share their life lessons in the hope that others may learn from them. It takes a village to navigate life well, and Life Lessons is designed to create a community which shares advice and normalises and encourages asking for help and information.

The Life Lessons initiative visited schools to seek ‘What I wish I knew’ wisdom from young people, and invited contributions, some of which are shared here:

Kristen Lunman and Natalie Ferguson are the Co-Founders of Powrsuit, which equips women with the tools, skills, confidence, and knowledge to amplify their impact as a leader. They share hard-won Life Lessons about what really matters. 

“I wish I knew that my school grades and in fact my superpowers weren’t tested for. I often felt dumb, and it wasn’t until later in life that I found my place and got to do what I love. I wish I knew that we were all going to be okay,” Lunman says. “Money is important and could possibly buy happiness. Not with millions of dollars, but you need to feel valued for the work that you do so you can take care of your whānau, your mental health and wellness, get outdoors.”

Ms Ferguson has a Life Lesson of reassurance: “You are going to make mistakes. You are going to say yes to the wrong things and no to the right ones but don’t worry, it will all turn out. There are so many paths to where you want to go.”

For the past two years Partners Life has been a Support Partner of Banqer, the interactive learning tool which assists the development of financial literacy and capability in secondary school students. With Partners Life’s sponsorship, Banqer expanded the tool to include a health and life insurance module.

Kendall Flutey, Co-CEO of Banqer, says: “Financial success looks different for everyone, but we all need the same building blocks to get there. My life lesson is how important it is for each of us to know how to manage our money so we feel financially capable and confident for ourselves and our whānau.”

Naomi Ballantyne’s role in the business is evolving in the wake of successful large transactions which position Partners Life to expand its success formula in service of Kiwi households and families. As other leaders in the business step up, the founder is reflecting on her decades of barrier-breaking and shares a couple of her Life Lessons about family and money: “At the end of your days family are the only ones left – so keeping them close and loving them hard is the important part of your whole life. My Life Lesson about money is to talk about it! I think New Zealanders need to talk about money so we can become more financially literate.”

Mika Ballantyne says: “Creating generational and behavioural change is hard. It demands collaboration and education, new thinking and new ways of doing things. Financial inequality in New Zealand is worsening and we are seeing whole groups of people falling behind and struggling to catch up. 

“The principles are that prevention and protection are all-important and sharing nuggets of wisdom may help others avoid pitfalls and make better decisions earlier in life about all the important things. One of the most important is money and how we protect ourselves and our loved ones. We need to broaden the conversation and increase knowledge to make this happen.” 

The uninsured and underinsured gap among Kiwis has remained consistently high despite the long-standing efforts of insurers and the wider industry. With the campaign Partners Life hopes to encourage other companies in New Zealand to integrate financial literacy education and support into their employee support services and company protocols, to help Kiwis make habitual change and acquire new knowledge and confidence to shift the dial for good and protect future generations.

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