Programmatic

Dove Wins Media Grand Prix at Cannes After Turning Its Back on TikTok

CANNES, France–Dove, an unwavering critic of unrealistic beauty standards, just took home a Media Grand Prix after holding TikTok accountable for its impact on young minds. The creative, which features a series of women turning away from the camera, kicked off in March under the hashtag #TurnYourBack. The brand then tapped influencers to draw continued…
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