May 17, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Dove Wins Media Grand Prix at Cannes After Turning Its Back on TikTok

CANNES, France–Dove, an unwavering critic of unrealistic beauty standards, just took home a Media Grand Prix after holding TikTok accountable for its impact on young minds. The creative, which features a series of women turning away from the camera, kicked off in March under the hashtag #TurnYourBack. The brand then tapped influencers to draw continued…
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