November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Meta’s Nicola Mendelsohn on Reels, AI and What Marketers Are Looking For Now

CANNES, France–In a year where budgets are under intense scrutiny, agencies, platforms and even the biggest of the big tech scaled back their presence in Cannes this year. But for the companies and their clients who did attend–estimates range from 12,000-15,000 people–it’s all about finding growth in an otherwise down year. “We have reduced numbers…
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