How Taco Bell Created Fast-Food’s Most Viral Moment of the Year

Doja Cat’s iconic collaboration with Taco Bell is a wild unicorn of brand partnerships. After the rapper tweeted at the fast food chain to bring back the Mexican Pizza, a brand partnership of epic proportions was born, rooted in transparency and genuine fan connection. Taco Bell, Deutsch LA, and Doja Cat’s team joined Adweek at…
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