When PepsiCo ended its decade-long sponsorship of the Super Bowl Halftime Show last year, the food and beverage giant leaned...
Month: June 2023
Kroger Precision Marketing, the grocery chain’s retail media arm, announced plans to bring its self-serve retail media ad tech fully...
CANNES, Tuesday: New Zealand has ranked 11th country in the world (tying with UAR*) with a haul of two Grand...
NBCUniversal and Blockgraph are looking to bring more efficiency and capabilities to the TV advertising landscape. Today, NBCU and the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chasing Influencers The creator economy spending frenzy that began...
Film Construction is welcoming the fresh and spirited talents of photographer Matt Hurley to its Stills Division. After studying visual...
Doja Cat's iconic collaboration with Taco Bell is a wild unicorn of brand partnerships. After the rapper tweeted at the...
Some consumer insights are obvious: People who buy hot dog buns are more likely to buy hot dogs, for example....
AUCKLAND, Tuesday: Special Group, The Spinoff Podcast Network, and OMD have launched Kiwibank’s six-part This is Kiwi podcast – with...
First came Barbie, and then came her Dreamhouse. Toy company Mattel introduced Barbie's home, a ranch house in Malibu, in...