November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Bases Loaded for Major League Baseball’s European Expansion

“If you build it, they will come,” is the mystical piece of advice given to Kevin Costner in arguably the greatest movie about baseball ever made, 1989’s Field of Dreams. And that is a mantra Major League Baseball (MLB) is embracing as it looks toward international expansion, with one eye on Europe. The irony of…
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