For (Re)Brands, It’s Back to the Future

Burger King, M&M’s and now Pepsi–each dropping the youth-focused identity they adopted in the mid-90s and opting for more definitive, classic identities. Gone are the days of flares, drop shadows, awkward type, faux spritz and claim overloads. Brands are reinterpreting themselves for the world today, receiving applause from not just the nostalgia-ists but the purists,…
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