December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Walmart CMO William White Keeps the Essential Retailer Relevant

After seven years leading marketing for rival Target and a prior tenure at Coca-Cola, William White joined Walmart in May 2020 at the height of the Covid-19 pandemic. It would be a baptism of fire for any professional, but the veteran marketer mined his CPG and retail experience to help his new company navigate unknown…
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