Clean rooms are dominating ad tech conversations, and the rise of connected TV has spurred clean room adoption to new levels because of inventory fragmentation.
The post Data Clean Rooms Enter Their Next Phase appeared first on AdExchanger.
Clean rooms are dominating ad tech conversations, and the rise of connected TV has spurred clean room adoption to new levels because of inventory fragmentation.
The post Data Clean Rooms Enter Their Next Phase appeared first on AdExchanger.