Clean rooms are one of the buzziest technologies in the advertising industry. Sparked by a need to activate first-party data...
Clean
Eating breakfast before hitting the floor at Natural Products Expo West is a rookie mistake, since the annual food conference...
Data clean rooms are becoming an important part of how agencies analyze and use data. The most basic definition of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OurTube Neal Mohan published his annual letter this week...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger is taking the day off for Martin...
MediaWallah made a new identity verification product to help standardize labels and definitions for CTV inventory because the ad industry...
Snowflake started a snowball rolling in the ad industry two years ago. By now, it’s become a full-fledged avalanche. On...
AppsFlyer is building a marketplace so advertisers can share user-level data with third-party vendors without, well, actually sharing any user-level...
AUCKLAND, Thursday: Parnell agency The Business Marketing Group (TBMG) has unveiled a new piece of work for Reckitt Benckiser –...
Samooha has its head in (and eye on) the clouds. Over the past two weeks, the data collaboration startup announced...