Samsung is playing into people’s anxieties around switching phones with an ad inspired by teen horror movies such as “Friday the 13th.” The spot is a follow-up to last year’s “Join the Flip Side,” by Wieden+Kennedy Amsterdam, which promoted the mobile brand’s foldable range through a satirical thriller in which the protagonist is haunted by…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Stuff Group taps Belinda Francis to lead North Island Markets
Veteran Meteorologist James Spann Voices Support for NOAA and NWS in Anticipation of Trump Cuts
Inghams teams up with Together for groundbreaking media strategy