December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Samsung Parodies ‘90s Teen Horror Movies as the Flip Phone Returns

Samsung is playing into people’s anxieties around switching phones with an ad inspired by teen horror movies such as “Friday the 13th.” The spot is a follow-up to last year’s “Join the Flip Side,” by Wieden+Kennedy Amsterdam, which promoted the mobile brand’s foldable range through a satirical thriller in which the protagonist is haunted by…
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