The DMP is helping BDG target users it couldn’t reach before, in addition to packaging its audiences into more granular intent-based segments.
The post Magnite’s DMP Gives BDG ‘Access’ To New Demand appeared first on AdExchanger.
The DMP is helping BDG target users it couldn’t reach before, in addition to packaging its audiences into more granular intent-based segments.
The post Magnite’s DMP Gives BDG ‘Access’ To New Demand appeared first on AdExchanger.