1News launches new campaign with TVNZ Blacksand and Supernormal

TVNZ has delivered a captivating new campaign for 1News designed to stir people’s curiosity with a series of thought-provoking vignettes, each with intricate layers of significance.

The creative, developed by TVNZ Blacksand and supported strategically by Dentsu Aotearoa, reflect stories from both Aotearoa and abroad, and was artfully brought to life on set by Supernormal and director Campbell Hooper.

“It has been a pleasure to partner with TVNZ Blacksand for several years and work alongside some exceptional individuals,” says Matt McKenzie, Executive Producer at Supernormal.

“This project offered a fantastic opportunity for Campbell to bring his visually striking aesthetics and elegant style to the forefront of the campaign. Cam has beautifully captured the essence of the creative, representing the depth and diversity of newsworthy stories, combining drama, action and emotion seamlessly.”

Hooper says: “It was a great privilege to be able to collaborate alongside the crew at TVNZ Blacksand. The respect and openness of the team brought about a creative atmosphere that led us to form something really unique together. There are images in there that hold and blossom well past its humble 30 second duration.”

Credits 

Dentsu Creative

Chief Strategy Officer – Stevie Weber

Chief Client Office – Rachel Anderson-Cormack

Head of Client Service – Evaan Miocevich

TVNZ Marketing
Marketing Director – Jonathan Symons
GM Marketing & Communications – Sally Falconer

Senior Marketing Manager – Virginia Cook

TVNZ Blacksand 
Creative Director – Adam Sarker

General Manager – Morag Lavich 
Senior Campaign Manager – Varsha Singh

Senior Creative Producer – Ange Hankins 
Lead Motion Designers – Brendon Bennett, Nick Delaney
Lead Digital and Print Designer – Paresh Patel
Colourist – Gareth Pearce
Sound Design – Roger Green, Simon Weir

Supernormal

Director – Campbell Hooper
Executive Producer – Matt McKenzie
Executive Producer – Michelle Delaney
Cinematographer – Darryl Ward
Production Designer – Joseph Leary
Stills Photographer – Al Guthrie

The post 1News launches new campaign with TVNZ Blacksand and Supernormal appeared first on stoppress.co.nz.

stoppress.co.nz