November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Starbucks Uses Augmented Reality to Celebrate and Encourage Kindness

Celebrating the idea that kindness can be found anywhere, Starbucks launched an augmented reality experience that allows people to share kind messages with others. People can access this AR experience through the Starbucks mobile app, by scanning a QR code in Starbucks stores or on the company’s website. The experience places floating sticky notes, photos,…
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