Lotto NZ asks ‘Did you know?’ in latest campaign

Lotto New Zealand’s in-house creative team has launched a new retail and digital campaign that takes a nostalgic trip back in time, drawing inspiration from the classic game shows of the 1980s.

The ‘does what it says on the tin’ campaign aims to educate Lotto NZ players around common misconceptions when it comes to playing Lotto games. Whether it’s debunking the thought of your town having the luckiest shop, or the logic that buying multiple tickets will significantly increase your chances of winning, Lotto New Zealand’s “Did You Know” campaign showcases how a little bit of honesty can go a long way.

Lotto NZ Chief Marketing Officer, Annemarie Browne says: “At Lotto NZ we aim to give everyone a little bit of fun when they buy a ticket, imagining all the things they could do if they win.

“But we are also mindful that with the hope of winning, can come superstitions and beliefs around how to win. Although it can add to the fun of playing, and realistically, we know some people will still pick their “lucky” numbers we want to ensure our players have all the facts and tools they need to make educated choices when playing our games, so they are empowered to play in a way that is safe, fun, and entertaining.”

The new ‘Did you Know’ campaign has launched across the Lotto NZ retail network, in social media channels and across the MyLotto website and apps.

Creative credits: Lotto NZ

Chief Marketing Officer: Annemarie Browne

Head of Brand and Creative: Leah Neilson

Senior Marketing Manager: Karen Dunlop

Senior Social Responsibility Manager: Kelly Bleakley

Creative Studio Manager: Fleur Valois

Motion Director: John Hayes

Copywriter: Ed Knowles

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