Programmatic

As Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and Revenue Streams

Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, introduced digital advertising to its newly redesigned website in late July, part of a broader effort to diversify its business and signal a new chapter for the digital media company. Created and still wholly owned by its three cofounders,…
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