May 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

As Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and Revenue Streams

Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, introduced digital advertising to its newly redesigned website in late July, part of a broader effort to diversify its business and signal a new chapter for the digital media company. Created and still wholly owned by its three cofounders,…
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