Blunt showcases engineering joy in new global brand campaign via Thinkerbell Aotearoa

AUCKLAND, Thursday: Blunt Umbrellas has launched its first global brand work with an intricately choreographed film via Thinkerbell Aotearoa.

Thinkerbell NZ chief thinkerRegan Grafton said: “We were tasked with capturing the engineered joy of a Blunt, and we believe this does just that.”

“The film was captured in just one-shot via drone, and stars award winning Identity Dance Company NZ; produced with Reel Factory and directed by Dan Max.

“The film was captured in just one-shot via drone, and stars Identity Dance Company NZ; produced with Reel Factory.”

“It took ‘meticulous planning and collaboration from everyone involved to get it just right.’

“The music was also composed locally by Goodboy Music and has utilised Blunt mbrellas to build the track’s percussion.

“It’s a cool mix of science, tech and art from the creation through to the media execution with this ultra-personalised element. Much like a Blunt!”

The work is now live across NZ, Australia, UK and USA via Meta, Google and at bluntumbrellas.com.

• thinkerbell.com
• reelfactory.tv
• bluntumbrellas.co.nz

CREDITS

Client: Blunt Umbrellas
Creative Agency: Thinkerbell Aotearoa
Production Company: Reel Factory
Director: Dan (Maxy) Max
Choreography: Josh Cesan, Identity Dance Company
Music composition: Goodboy Music
VFX: Leon Senf