December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Yes, Brands Can and Should Still Partner With Actors

Now that Hollywood’s actors have joined screenwriters in a dual strike seeking higher pay, restructuring of residuals and prohibitions on AI, brand-side clients have questions about how talent partnerships with brands and commercial work may be impacted. Not only are actors permitted to work in commercials during the strike, but this is a great time…
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