November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Adnatomy: How Upwork Created a Zombie CEO for Its Musical Campaign

Freelancing platform Upwork started out as Elance-oDesk in 2013, but it took a dead CEO to bring the company to the forefront of the talent marketplace economy. The campaign, “This is How We Work Now,” by agency Alto, features a dead-but-resurrected CEO, Jack, who sings to his employees to shake it up and make up…
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