Wellington-led collective wins pro-female pitch

WELLINGTON, Today: Special Wellington – with MBM (Media) and consultants All Is For All – has won a pitch to partner Sport NZ to promote the value, visibility and participation of women and girls in sport.

The pitch process focussed on the continuation of the #itsmymove campaign aligned to the Government’s strategy over females in sport.

Sport NZ is the crown agency responsible for promoting and supporting quality experiences in play, active recreation and sport. Its purpose is to contribute to the wellbeing of everybody in Aotearoa New Zealand by working in partnership with physical activity organisations nationwide.  

“We are excited to see the campaign work evolve into the future with many and diverse voices at the table.”

Bethany Omeri, head of strategy at Special Wellington, expressed her enthusiasm about the partnership, saying, “We are thrilled to have the opportunity to work with Sport NZ in building a more equitable and inclusive Aotearoa.”

“Our Wellington office’s capabilities, combined with our commitment to making a positive impact, make us well-suited for this important endeavour. We are proud to collaborate with our inspiring partners in driving meaningful change,” she said.

Kate Thirkell, manager of group brand and marketing at Sport NZ, said: “We felt the team understood what was important to us and our work in improving experiences for young women in physical activity, which is the focus of #itsmymove.

“We are excited to see the campaign work evolve into the future with many and diverse voices at the table.”

• allisforall.com