November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Hyper-Realistic CGI Ads Are Taking Over Your City, and Your Timeline

A giant Barbie towers over Dubai’s business district, unfixing her long limbs from a plastic Mattel box as tall as the Burj Khalifa skyscraper. In London, an underground train car adorned with eyelashes rolls into a station where giant mascara wands coat them with a lick of Maybelline’s Lash Sensational. These aren’t real ads–they’re CGI…
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