December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

In Disney’s Push for Streaming Profitability, More Price Hikes Are Imminent

Disney is making its ad tier numbers (and price hikes) part of your world. During an earnings call on Wednesday evening, CEO Bob Iger shed some light on Disney+’s ad tier, revealing that, as of the end of Q3, the ad-supported plan has added 3.3 million subscribers since launching in December. And according to the…
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