November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Atlas Obscura, on Pace to $24M, Finds Profitability Through Brand Partnerships

Travel publisher Atlas Obscura posted its first profitable quarter in company history this spring and is on pace to generate $ 24 million in revenue by the end of the year, according to chief executive Warren Webster. This is partly thanks to a brand partnership business that blossomed, improbably, during the pandemic, making up 63% of…
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