December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Rimmel London Uses AR to Promote New Mascara

To celebrate the launch of its Thrill Seeker Pitch Black mascara and reach Gen Z consumers, Rimmel London partnered with media agency Zenith to launch an online and OOH campaign featuring multiple augmented-reality activations. The campaign, which was conceptualized by creative studio Tommy, will allow Snapchat users in London to point Snapchat’s camera at the…
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