November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

TvScientific To Charge Advertisers Only If A Campaign’s Desired Outcome Happens

TvScientific really wants digital marketers (and their wallets) to open up to the idea of CTV as a performance channel. So, the CTV ad platform unveiled a cost-per-outcome model to

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