Specsavers taps TBWA/Melbourne as new creative agency

TBWA\Melbourne – The Disruption® Company, has been selected by Specsavers as its creative services agency for Australia and New Zealand following a recent competitive pitch process.

Building on Specsavers’ foundation as a well-known and disruptive healthcare brand in Australia and New Zealand, the appointment will see TBWA\Melbourne supporting Specsavers with creative leadership and strategy.

Specsavers Director of Marketing Planning, Shaun Briggs says: “TBWA\Melbourne presented us with a clear insight that directly linked to compelling examples of the disruptive creative they’re known for. Their people and approach to collaboration really resonated with our team throughout the pitch process. We’re excited to start working with TBWA\Melbourne to create some truly great campaigns together that hit the mark with real people and deliver real results.”

The agency takes over creative duties from AJF, which worked on the brand since its appointment in 2020. 

Paul Reardon, Chief Creative Officer, TBWA\Melbourne says: “We’re thrilled to be partnering with the team at Specsavers. The “Should’ve gone to Specsavers” platform is famous industry-wide. And now we’ve been challenged to build on it in retail, activations, product and promotions, customer experiences and more.  All in that wonderful tone of voice Specsavers is known and loved for. It’s a great win.” 

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